What Can CRM Do For My Sales?

Thanks to a large number of CRM software programs on the market today, most people have heard about CRM software. But many of these people have a wrong or incomplete understanding of what CRM is capable of doing. This article describes what CRM can do for your sales. Following a brief overview of the CRM concept, we will identify some typical sales issues that CRM can solve.

CRM became a buzzword in the 1990s. He referred to a technology-driven initiative to reconcile efforts from a company’s customer service departments. This new strategy will restructure these departments about the company’s largest asset: customers! CRM would enable customer information from the entire company to be available to any employee interacting with the customer so that the sales team could be sold more successfully, the marketing team should segment and market customers more efficiently and service team to provide more personalized and more effective solution on customer complaints or requests.


In short, the technology that was available at the start of CRM was not enough to let the concept fulfill its promise. Today, however, technology is available, and companies of all sizes and budgets recognize the benefits of CRM technology check pricing www.itsolutionssolved.com.au/zoho-crm-pricing/ of one of big CRM. Is your company one of them? Do you know what these benefits are?

Why do I need CRM?

Below are some typical issues that can be solved by implementing CRM…

“I will improve the performance of my sales team this year.”

Well, what do you mean to “improve”? How have you measured your sales team performance last year (that is, can you identify important calculations in addition to total sales or sales)? Here are some specific questions that can be asked:

o Can I identify the performance areas where my sales team has worked well and those who performed poorly?

o Can I identify which of these areas has historically had the greatest impact on total sales?

o Which of these areas can be improved with least investment of dollars, time or training?

o What specific behavior should I encourage to increase the performance increase I’m looking for?

For example, you may have had a good generation of prospects and qualification numbers, but fell short in the more advanced sales phases. Or, perhaps, your sales representatives seemed to stagnate for a specific part of your sales cycle and take much longer than you would expect to achieve the goals there and continue to the next stage.

There are many ways in which a sales team can have a lower performance. However, if you do not have a well-implemented CRM system, you may not be able to answer the questions that help you improve. The truth is that measurable improvement can only come from measured results. Otherwise, your message to your sales team will continue to consist of frustrated admonitions to work more or closer.

“I think my sales team does not track the potential customers we’ve received, even though I can not say for sure.”

There are two issues in this statement: the first is suspected that their valuable traces fall through the cracks; The other is that it is not possible to measure to what extent an effective follow-up of the candidates received by your team takes place.

CRM is designed to link the development of a potential customer through the various stages of its sales efforts, from the campaign to the end. You can see exactly how many leads your sales team receives and what measures have been taken to find them. This information is available on a high level and in specific details of each benefit.

“I only know what’s going on once a week, after spending hours calling my direct reports when I’ve finished adding the data, it’s probably changed.”

It is difficult to proactively control your sales team in the current sales environment without knowing exactly what the portfolio looks like to your team and for each representative. Identification of regions and representatives that do not work well is not possible without pipeline information. Once this information is available in real time, you can use your valuable time to train and strengthen your team instead of collecting your numbers.

Over time and with enough accumulated data from the pipeline, you can start to understand the likelihood of pipeline values at different stages of your sales process. This knowledge will help you forecast sales more precisely and identify the optimal pipeline numbers on each sales step that maximizes pipeline performance.

“My sales representatives do not properly implement the sales process, it’s hard for me to identify to what extent they really follow the process, and it’s also hard for me to demand a change in the sales representative’s behavior.”

When CRM becomes the tool your sales team uses to manage information related to potential sales, it also becomes the means through which you may require a positive change. Your sales process can be integrated into the CRM system so you can control the tasks and stages that each representative performs for each transaction or provide you with high-level statistics to see how closely your sales team follows the sales process. overall.

“My representatives are not productive enough, they spend too much time doing other things besides selling.”

CRM is designed to automate tasks that alienate your sales representatives. Whether

· Create agreements or suggestions

· Agitation of follow-up communication

· Communicate internally with others involved in the sales process

· Saves or searches for stored client communications

or hosting other tasks that affect representatives of time spent in front of potential customers, CRM can streamline or automate these tasks to free up more sales time for your sales team.

“It takes a lot of time and effort for my representatives to cooperate with other groups that can help the sales process, we do not work as much as we want and the cooperation we do is ineffective.”

This is a nice place in CRM. The complete concept for CRM is to allow information to flow through the company as soon as it is created. Sales data will be available to key players in your organization that can help move a sale to completion. This stream of information can be automated, eliminating the need for manual communication. Tasks are created automatically, both to remind the members of your team to complete tasks and to monitor and track tasks that are not completed. All of this dramatically reduces the amount of time your team needs to use on the phone or send emails to inform others about details associated with a sale.

“Information about customers and leads in my company is not reliable”.

Today it’s a good day to start reversing this trend. While you may or may not improve the quality of the data you already have, you can ensure that the customer data you create from now on is complete and reliable. Good computing requires two things: a policy and a place. CRM gives you both. You define the policy when you decide which information is required for CRM records, such as accounts and contacts. You can create duplicate detection tools and other validation procedures defined by you to ensure the cleanliness and integrity of your customer’s data Click Here for more information.